The traditional line of Photo has been at the founding roots of Attard organisation ever since 1924. For decades, photography remained a linchpin until the dawn of digital that changed the world of imaging forever, and with it, consumer behaviour.
Whilst many big names in the industry perished with the demise of silver halide film, Attard's Photo Division anticipated the worst well in time and went about adapting its infrastructure to conform with the digital age. Shored up by the key name in cameras - Olympus – and with the right investments at our sister plant Agfa Photo Labs (see also www.agfalabmalta.com), the fundamentals were in place for Attard to take the next grand leap ahead in a changed world.
If luck played a hand in Attard's fortunes - indeed, not by any fluke chance - than that was certainly on 1st. March 2009 when Spectrum Brands Int'l appointed us as the exclusive distributors for Varta Batteries. Almost overnight, this event changed the face of business from being one of "just photo" into a supplier of general consumer products. This prompted us into taking a more holistic approach to the once-Photo line that would as of now not only deal in solely photo, but it would also incorporate 3 other areas related to consumer batteries, artists' materials (Talens, Daler-Rowney) and leisure commodities like swim gear (Salvas).